Hindu Viajero 2017

Hindú Viajero 2017 was an open call made by Básica S.A.S to look for a content producer (vblogger) in the Colombian territory that will help revitalize the Hindu Tea brand (Agrícola Himalaya). For the call, a preliminary video had to be sent and after analyzing the content of the personal accounts, the new vbloggger who would be a brand ambassador in an eight month period was chosen.

Hindú Viajero's publications fulfilled a matrix of content in four directions: entertainment (travel experiences), education (stories), brand (product) conviction and inspiration (life stories). For each of these four points, it was then decided to create adequate content to communicate them: experiences, stories of the places to be visited, product photography and chronicle.

Every day a new publication was created and curated content. The period of work as a brand ambassador was between August 2017 and May 2018.